Strategy & Advisory
Guiding Your Next Move with Purpose
Real estate isn’t one‑size‑fits‑all. Whether you’re buying your first home, scaling an investment portfolio, or preparing to downsize, your decisions deserve more than cookie‑cutter advice. Our Strategy & Advisory service pairs decades of market insight with a deep understanding of your personal goals so every move you make is intentional and aligned with your bigger purpose.
What You Can Expect
Personalized Strategy Sessions – We start with your aspirations: generational wealth, financial breathing room or simply a wise transition. Through relationship‑focused conversations we map a route that makes sense for you.
Comprehensive Market Insights – As both a REALTOR® and Certified Residential Appraiser, we view each property from every angle. You’ll receive data‑backed perspectives that help you evaluate offers, identify hidden value and negotiate confidently.
Options for All Financing Paths – Traditional mortgage, all‑cash, or digital assets like cryptocurrency—whatever the vehicle, we’ll guide you through the nuances so you can close compliantly and with peace of mind.
Access to a Global Network – Through our affiliation with eXp Realty’s worldwide network, you gain connections to trusted agents in every U.S. zip code and over 22 countries. If you’re moving across town or across oceans, you’re covered.
Who We Serve
Buyers – Navigate property selection, financing options and offer strategies with an advisor who understands both market value and true worth.
Sellers – Prepare your home for maximum equity, understand pricing, and attract serious buyers who appreciate your home’s unique strengths.
Investors – Source off‑market opportunities and income‑producing assets. We model cash flow, cap rates and exit strategies so your investments align with your long‑term goals.
Next Steps
Ready to clarify your strategy? Schedule a complimentary consultation to learn more about how we work with buyers, sellers and investors. With clear guidance and purposeful planning, your next move can be your smartest yet.
The Equity Authority provides Valuation & Consultancy Services and Mentorship as its primary focus. Sheryl L. Houck holds active licensure as a Florida State-Certified Residential Appraiser (Cert Res Appr RD4825) and as a Florida Licensed Real Estate Sales Associate (SL3108642).
Any valuation, analysis, or consulting services are performed solely under Ms. Houck’s appraiser license. Real estate sales activity is conducted in affiliation with eXp Realty, LLC, 7001 Discovery Blvd, Suite 300, Jacksonville, FL 32216, in compliance with Florida Real Estate Commission (FREC) regulations. The Equity Authority maintains a national network of licensed real estate professionals in every U.S. ZIP code and extends across 22 countries through the eXp Realty platform.
It is the responsibility of The Equity Authority to clearly disclose and differentiate when services are provided as Valuations & Consultancy versus Sales Collaboration that may result in a commission through eXp Realty or its global referral network.
Nothing on this website, in its materials, or within any course offerings should be construed as an appraisal assignment, nor should any information be interpreted as financial, tax, or investment advice. All appraisal services are performed in compliance with the Uniform Standards of Professional Appraisal Practice (USPAP). All real estate sales services are offered exclusively through eXp Realty, a licensed real estate brokerage.
(813) 802-5722
5230 Land O' Lakes Blvd #2256, Land O' Lakes, FL 34639
© Sheryl L Houck LLC. All Rights Reserved.