Sheryl L Houck LLC Privacy Policy

Effective date: 8/27/2025

Applies to: website visitors, clients, prospects, and SMS/email subscribers of Sheryl L Houck LLC (“we,” “us,” “our”).

This policy explains what we collect, how we use it, and the choices you have. It’s a general template—not legal advice. Please customize the bracketed items.

1) Information We Collect

You provide: name, email, phone, property preferences, messages, meeting details, files you upload, testimonials, payment info (if you purchase services).

Collected automatically: IP address, device/browser type, pages viewed, links clicked, approximate location, and similar usage data (via cookies, pixels, analytics).

From third parties: lead providers, social platforms, public records/MLS data, and service vendors (e.g., scheduling, payments, messaging).

2) How We Use Your Information

Provide and improve services; schedule and confirm appointments.

Send property updates, market insights, promotions, and reminders (with your consent where required).

Answer questions and provide customer support.

Personalize content, measure site performance, and run analytics.

Detect, prevent, and address security, fraud, or misuse.

Comply with laws, contracts, and enforce our terms.

With permission, feature testimonials or case studies.

3) Text Messaging (SMS)

By opting in, you agree to receive SMS from us about property updates, market insights, promotions, and appointment confirmations/reminders. Message frequency varies. Reply STOP to opt out and HELP for help. Standard message/data rates may apply. See our separate Terms & Conditions – SMS.

4) Cookies & Tracking

We use cookies, pixels, and similar tech (including Google Analytics and advertising pixels) to operate the site and understand performance. You can manage cookies in your browser settings and, where offered, through our cookie banner. We do not currently respond to Do Not Track signals.

5) Sharing & Disclosure

We do not sell your personal information. We may share it with:

Service providers / processors: hosting, CRM, email/SMS vendors, analytics, scheduling, payment processing, and security partners bound by contract to use data only for our purposes.

Business transfers: in a merger, acquisition, financing, or sale of assets.

Legal compliance: to meet legal obligations or protect rights, safety, and property.

With your direction/consent: e.g., introductions to professionals.

6) Data Retention

We keep personal information only as long as needed for the purposes above, to comply with legal obligations, resolve disputes, and enforce agreements. Typical retention is 24–36 months for leads with no activity, and longer where required by law or contracts.

7) Security

We use administrative, technical, and physical safeguards appropriate to the sensitivity of the data (e.g., encryption in transit, access controls). However, no method of transmission or storage is 100% secure.

8) Your Choices

Marketing: unsubscribe from emails via the link in any email; reply STOP to SMS.

Cookies: control via browser/device settings or our cookie tools (where available).

Accuracy: contact us to update or correct your info.

9) Your Privacy Rights (by Region)

California (CCPA/CPRA): You may have the right to request access to, correct, or delete personal information; receive it in a portable format; and limit use of sensitive personal information. We do not sell personal information or share it for cross-context behavioral advertising. To exercise rights, see Contact Us below. We will not discriminate for exercising your rights.

Virginia/Colorado/Connecticut/Utah, etc.: Similar rights may apply (access, correction, deletion, portability, opt-out of targeted advertising or profiling). Use the contact methods below.

EEA/UK (GDPR): Where GDPR applies, our legal bases include consent, contract performance, legitimate interests (e.g., improving services, marketing to existing customers), and legal obligations. You may have rights to access, rectify, erase, restrict or object to processing, and data portability. You may lodge a complaint with your local supervisory authority.

10) Children’s Privacy

Our services are not directed to children under 13, and we do not knowingly collect their personal information. If you believe a child provided data, contact us to remove it.

11) International Transfers

If you access our services from outside the United States, your information may be processed in the U.S. and other countries that may not offer the same data-protection level as your home country.

12) Third-Party Links

Our site may link to third-party websites or services we don’t control. Their privacy practices govern information you provide to them.

13) Changes to This Policy

We may update this policy from time to time. The “Effective date” above shows when it was last revised. Material changes will be posted on this page (and, where required, notified to you).

14) Contact Us

Sheryl L Houck LLC
Website: https://theequityauthority.com/
Email: [email protected]
Phone: 8138025722
Mailing address: 5230 Land O' Lakes Blvd #2256, Land O' Lakes, FL 34639

Categories collected: identifiers (name, email, phone), commercial info (property interests), internet/network activity (usage, analytics), geolocation (approximate), audio (voicemails/call recordings if you consent), professional info, inferences (preferences).

Purposes: as listed in Sections 2–5.

Retention: as in Section 6.

Selling/Sharing: we do not sell or share personal info as defined by California law. If this changes, we will provide opt-out mechanisms.